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The Global Customer Analytics market is expected to reach $31.67 billion by 2026 growing at a CAGR of 19.7% from 2018 to 2026. Customer analytics is defined as information collected of customer behaviour that is going to help business to make key decision through predictive analytics and market segmentation. It enables organization by providing them with efficient information about customer’s behaviour when interacting with their organization, so organization can respond accordingly. The various benefit of customer analytics, such as better decisions is made with data, which led to rising the demand for the customer analytics. Factors such as rising demand for improved customer satisfaction, increase in social media concern to address customer behavior and need to understand customer buying behavior for a more personalized customer experience are driving the market growth. Though, data security and privacy concern restrains the market growth. Moreover, superior relationships with the departments for improved and quicker decision making are the opportunities for the Customer Analytics market. Based on organization size, large enterprises segment is expected to have lucrative growth during the forecast period, due to the huge inflow of customer data from multiple channels and growing need to generate actionable insights from the customer data. Large enterprises are one of the early adopters of big data and analytics solutions and services. Large enterprises invest on enhancing customer experiences to take a leading edge in the market. Thus, large organizations have started adopting customer journey analytics solutions that are able to extract meaningful real-time insights. The key vendors mentioned are Adobe Systems Inc., Alteryx Inc., Angoss Software Corporation, Axtria Inc., Bridgei2i Analytics Solution, Fair Isaac Corporation, IBM Corporation, Manthan Software Services Pvt. Ltd, Microsoft Corporation, NGDATA Inc., Oracle Corporation, Pitney Bowes Inc., Salesforce.Com Inc., SAP SE , SAS Institute Inc., Teoco Corporation, TIBCO Software Inc., Verint Systems, Google, and Clarity Insight. Deployment Modes Covered: • Cloud • On-premises • Hybrid Data Sources Covered: • Email • Store • Web • Social Media • Call Center • Smartphone Organization Sizes Covered: • Small and Medium-Sized Enterprises (SMEs) • Large Enterprises Components Covered: • Services • Solutions Applications Covered: • Customer Behavioral Analysis • Product Management • Brand Management • Campaign Management • Churn Management • Customer Segmentation and Targeting End Users Covered: • Media and Entertainment • Travel and Hospitality • Banking, Financial Services, and Insurance (BFSI) • Retail and eCommerce • Manufacturing • Transportation and Logistics • Government and Defense • Healthcare and Life Sciences • Telecommunications and IT • Energy and Utilities Regions Covered: • North America • Europe • Asia Pacific • South America • Middle East & Africa Key Questions Answered in this Report: • How this market evolved since the year 2016 • Market size estimations, forecasts and CAGR for all the segments presented in the scope • Key Market Developments and financials of the key players • Opportunity Analysis for the new entrants • SWOT Analysis of the key players • Fastest growing markets analyzed during the forecast period
1 Market Synopsis
2 Research Outline
2.1 Research Snapshot
2.2 Research Methodology
2.3 Research Sources
2.3.1 Primary Research Sources
2.3.2 Secondary Research Sources
3 Market Dynamics
3.1 Drivers
3.2 Restraints
4 Market Environment
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Customer Analytics Market, By Deployment Mode
5.1 Introduction
5.2 Cloud
5.3 On-premises
5.4 Hybrid
6 Global Customer Analytics Market, By Data Source
6.1 Introduction
6.2 Email
6.3 Store
6.4 Web
6.5 Social Media
6.6 Call Center
6.7 Smartphone
7 Global Customer Analytics Market, By Organization Size
7.1 Introduction
7.2 Small and Medium-Sized Enterprises (SMEs)
7.3 Large Enterprises
8 Global Customer Analytics Market, By Component
8.1 Introduction
8.2 Services
8.3 Solutions
9 Global Customer Analytics Market, By Application
9.1 Introduction
9.2 Customer Behavioral Analysis
9.3 Product Management
9.4 Brand Management
9.5 Campaign Management
9.6 Churn Management
9.7 Customer Segmentation and Targeting
10 Global Customer Analytics Market, By End User
10.1 Introduction
10.2 Media and Entertainment
10.3 Travel and Hospitality
10.4 Banking, Financial Services, and Insurance (BFSI)
10.5 Retail and eCommerce
10.6 Manufacturing
10.7 Transportation and Logistics
10.8 Government and Defense
10.9 Healthcare and Life Sciences
10.10 Telecommunications and Information Technology
10.11 Energy and Utilities
10.12 Consumer Goods
11 Global Customer Analytics Market, By Geography
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 South America
11.6 Middle East & Africa
12 Strategic Benchmarking
13 Vendors Landscape
13.1 Adobe Systems Inc
13.2 Alteryx Inc
13.3 Angoss Software Corporation
13.4 Axtria Inc
13.5 Bridgei2i Analytics Solution
13.6 Fair Isaac Corporation
13.7 IBM Corporation
13.8 Manthan Software Services Pvt Ltd
13.9 Microsoft Corporation
13.10 NGDATA Inc
13.11 Oracle Corporation
13.12 Pitney Bowes Inc
13.13 Salesforce.Com Inc
13.14 SAP SE
13.15 SAS Institute Inc
13.16 Teoco Corporation
13.17 TIBCO Software Inc
13.18 Verint Systems
13.19 Google
13.20 Clarity Insight
List of Tables
Table 1 Global Customer Analytics Market Outlook, By Region (2016-2026) ($MN)
Table 2 Global Customer Analytics Market Outlook, By Deployment Mode (2016-2026) ($MN)
Table 3 Global Customer Analytics Market Outlook, By Cloud (2016-2026) ($MN)
Table 4 Global Customer Analytics Market Outlook, By On-premises (2016-2026) ($MN)
Table 5 Global Customer Analytics Market Outlook, By Hybrid (2016-2026) ($MN)
Table 6 Global Customer Analytics Market Outlook, By Data Source (2016-2026) ($MN)
Table 7 Global Customer Analytics Market Outlook, By Email (2016-2026) ($MN)
Table 8 Global Customer Analytics Market Outlook, By Store (2016-2026) ($MN)
Table 9 Global Customer Analytics Market Outlook, By Web (2016-2026) ($MN)
Table 10 Global Customer Analytics Market Outlook, By Social Media (2016-2026) ($MN)
Table 11 Global Customer Analytics Market Outlook, By Call Center (2016-2026) ($MN)
Table 12 Global Customer Analytics Market Outlook, By Smartphone (2016-2026) ($MN)
Table 13 Global Customer Analytics Market Outlook, By Organization Size (2016-2026) ($MN)
Table 14 Global Customer Analytics Market Outlook, By Small and Medium-Sized Enterprises (SMEs) (2016-2026) ($MN)
Table 15 Global Customer Analytics Market Outlook, By Large Enterprises (2016-2026) ($MN)
Table 16 Global Customer Analytics Market Outlook, By Component (2016-2026) ($MN)
Table 17 Global Customer Analytics Market Outlook, By Services (2016-2026) ($MN)
Table 18 Global Customer Analytics Market Outlook, By Solutions (2016-2026) ($MN)
Table 19 Global Customer Analytics Market Outlook, By Application (2016-2026) ($MN)
Table 20 Global Customer Analytics Market Outlook, By Customer Behavioral Analysis (2016-2026) ($MN)
Table 21 Global Customer Analytics Market Outlook, By Product Management (2016-2026) ($MN)
Table 22 Global Customer Analytics Market Outlook, By Brand Management (2016-2026) ($MN)
Table 23 Global Customer Analytics Market Outlook, By Campaign Management (2016-2026) ($MN)
Table 24 Global Customer Analytics Market Outlook, By Churn Management (2016-2026) ($MN)
Table 25 Global Customer Analytics Market Outlook, By Customer Segmentation and Targeting (2016-2026) ($MN)
Table 26 Global Customer Analytics Market Outlook, By End User (2016-2026) ($MN)
Table 27 Global Customer Analytics Market Outlook, By Media and Entertainment (2016-2026) ($MN)
Table 28 Global Customer Analytics Market Outlook, By Travel and Hospitality (2016-2026) ($MN)
Table 29 Global Customer Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2016-2026) ($MN)
Table 30 Global Customer Analytics Market Outlook, By Retail and eCommerce (2016-2026) ($MN)
Table 31 Global Customer Analytics Market Outlook, By Manufacturing (2016-2026) ($MN)
Table 32 Global Customer Analytics Market Outlook, By Transportation and Logistics (2016-2026) ($MN)
Table 33 Global Customer Analytics Market Outlook, By Government and Defense (2016-2026) ($MN)
Table 34 Global Customer Analytics Market Outlook, By Healthcare and Life Sciences (2016-2026) ($MN)
Table 35 Global Customer Analytics Market Outlook, By Telecommunications and Information Technology (2016-2026) ($MN)
Table 36 Global Customer Analytics Market Outlook, By Energy and Utilities (2016-2026) ($MN)
Table 37 Global Customer Analytics Market Outlook, By Consumer Goods (2016-2026) ($MN)
Table 38 North America Customer Analytics Market Outlook, By Deployment Mode (2016-2026) ($MN)
Table 39 North America Customer Analytics Market Outlook, By Data Source (2016-2026) ($MN)
Table 40 North America Customer Analytics Market Outlook, By Organization Size (2016-2026) ($MN)
Table 41 North America Customer Analytics Market Outlook, By Component (2016-2026) ($MN)
Table 42 North America Customer Analytics Market Outlook, By Application (2016-2026) ($MN)
Table 43 North America Customer Analytics Market Outlook, By End User (2016-2026) ($MN)
Table 44 Europe Customer Analytics Market Outlook, By Deployment Mode (2016-2026) ($MN)
Table 45 Europe Customer Analytics Market Outlook, By Data Source (2016-2026) ($MN)
Table 46 Europe Customer Analytics Market Outlook, By Organization Size (2016-2026) ($MN)
Table 47 Europe Customer Analytics Market Outlook, By Component (2016-2026) ($MN)
Table 48 Europe Customer Analytics Market Outlook, By Application (2016-2026) ($MN)
Table 49 Europe Customer Analytics Market Outlook, By End User (2016-2026) ($MN)
Table 50 Asia Pacific Customer Analytics Market Outlook, By Deployment Mode (2016-2026) ($MN)
Table 51 Asia Pacific Customer Analytics Market Outlook, By Data Source (2016-2026) ($MN)
Table 52 Asia Pacific Customer Analytics Market Outlook, By Organization Size (2016-2026) ($MN)
Table 53 Asia Pacific Customer Analytics Market Outlook, By Component (2016-2026) ($MN)
Table 54 Asia Pacific Customer Analytics Market Outlook, By Application (2016-2026) ($MN)
Table 55 Asia Pacific Customer Analytics Market Outlook, By End User (2016-2026) ($MN)
Table 56 South America Customer Analytics Market Outlook, By Deployment Mode (2016-2026) ($MN)
Table 57 South America Customer Analytics Market Outlook, By Data Source (2016-2026) ($MN)
Table 58 South America Customer Analytics Market Outlook, By Organization Size (2016-2026) ($MN)
Table 59 South America Customer Analytics Market Outlook, By Component (2016-2026) ($MN)
Table 60 South America Customer Analytics Market Outlook, By Application (2016-2026) ($MN)
Table 61 South America Customer Analytics Market Outlook, By End User (2016-2026) ($MN)
Table 62 Middle East & Africa Customer Analytics Market Outlook, By Deployment Mode (2016-2026) ($MN)
Table 63 Middle East & Africa Customer Analytics Market Outlook, By Data Source (2016-2026) ($MN)
Table 64 Middle East & Africa Customer Analytics Market Outlook, By Organization Size (2016-2026) ($MN)
Table 65 Middle East & Africa Customer Analytics Market Outlook, By Component (2016-2026) ($MN)
Table 66 Middle East & Africa Customer Analytics Market Outlook, By Application (2016-2026) ($MN)
Table 67 Middle East & Africa Customer Analytics Market Outlook, By End User (2016-2026) ($MN)