Global Marketing Resource Management (MRM) Market Analysis 2020

Report SKU:SKU: SYNR9454
Post published:Published: 01/05/2020

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The Global Marketing Resource Management (MRM) market is expected to reach $6.56 billion by 2026 growing at a CAGR of 13.8% from 2018 to 2026. Marketing resource management is a software used to proficiently deal with customers, related technology & operations like production, planning and design of marketing process. Rise of MRM applications have helped enterprises with their planning and budgeting. By utilizing functionalities including planning and budgeting, marketing departments can design their budgets, specify the cost types, and period closeouts among others. Increasing adoption of cloud-based MRM services and high need for ensuring brand and regulatory compliance are propelling the market growth. However, upfront cost associated with new systems is restraining the market growth. Based on deployment type, the on-premises segment is going to have a lucrative growth during the forecast period owing to associated benefits of configuration and multiple customization options and less vendor dependency. The key vendors mentioned are Workfront, Inc., Teradata Corporation, SAS Institute, Inc., SAP SE, Oracle, Inc., North Plains Systems Corp., Microsoft Corporation, Infor, Inc., IBM Corporation, Adobe Systems, Inc, HCL Technologies, BrandMaker GmbH, Aprimo, Broadridge and Allocadia. Services Covered: • Training, Support, and Maintenance • Consulting and Implementation Solutions Covered: • Planning and Spend Management • Performance Management • Marketing Reporting and Analytics • Marketing Asset Management • Creative Production Management • Channel Marketing Management • Capacity Planning Management • Brand and Advertising Management • Financial Management • Project Management Deployment Types Covered: • Cloud • On-Premises Organization Sizes Covered: • Small and Medium-sized Enterprises (SMEs) • Large Enterprises End Users Covered: • Travel and Hospitality • Manufacturing • Public Sector • Mining • Information Technology (IT) and ITeS (Information Technology Enabled Services) • Marketing Agencies • Telecommunications • Media and Entertainment • Healthcare and Life Sciences • Energy and Utilities • Education • Consumer Goods and Retail • Construction • Banking, Financial Services, and Insurance (BFSI) • Automotive • Apparel Regions Covered: • North America • Europe • Asia Pacific • South America • Middle East & Africa Key Questions Answered in this Report: • How this market evolved since the year 2016 • Market size estimations, forecasts and CAGR for all the segments presented in the scope • Key Market Developments and financials of the key players • Opportunity Analysis for the new entrants • SWOT Analysis of the key players • Fastest growing markets analyzed during the forecast period

1 Market Synopsis

2 Research Outline
2.1 Research Snapshot
2.2 Research Methodology
2.3 Research Sources
2.3.1 Primary Research Sources
2.3.2 Secondary Research Sources

3 Market Dynamics
3.1 Drivers
3.2 Restraints

4 Market Environment
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Marketing Resource Management (MRM) Market, By Services
5.1 Introduction
5.2 Training, Support, and Maintenance
5.3 Consulting and Implementation

6 Global Marketing Resource Management (MRM) Market, By Solutions
6.1 Introduction
6.2 Planning and Spend Management
6.3 Performance Management
6.4 Marketing Reporting and Analytics
6.5 Marketing Asset Management
6.6 Creative Production Management
6.7 Channel Marketing Management
6.8 Capacity Planning Management
6.9 Brand and Advertising Management
6.10 Financial Management
6.11 Project Management

7 Global Marketing Resource Management (MRM) Market, By Deployment Type
7.1 Introduction
7.2 Cloud
7.3 On-Premises

8 Global Marketing Resource Management (MRM) Market, By Organization Size
8.1 Introduction
8.2 Small and Medium-sized Enterprises (SMEs)
8.3 Large Enterprises

9 Global Marketing Resource Management (MRM) Market, By End User
9.1 Introduction
9.2 Travel and Hospitality
9.3 Manufacturing
9.4 Public Sector
9.5 Mining
9.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
9.7 Marketing Agencies
9.8 Telecommunications
9.9 Media and Entertainment
9.10 Healthcare and Life Sciences
9.11 Energy and Utilities
9.12 Education
9.13 Consumer Goods and Retail
9.14 Construction
9.15 Banking, Financial Services, and Insurance (BFSI)
9.16 Automotive
9.17 Apparel

10 Global Marketing Resource Management (MRM) Market, By Geography
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 South America
10.6 Middle East & Africa

11 Strategic Benchmarking

12 Vendors Landscape
12.1 Workfront, Inc.
12.2 Teradata Corporation
12.3 SAS Institute, Inc.
12.4 SAP SE
12.5 Oracle, Inc.
12.6 North Plains Systems Corp.
12.7 Microsoft Corporation
12.8 Infor, Inc.
12.9 IBM Corporation
12.10 Adobe Systems, Inc.
12.11 HCL Technologies
12.12 BrandMaker GmbH
12.13 Aprimo
12.14 Broadridge
12.15 Allocadia

List of Data Tables
Table 1 Global Marketing Resource Management (MRM) Market Outlook, By Region (2016-2026) ($MN)
Table 2 Global Marketing Resource Management (MRM) Market Outlook, By Services (2016-2026) ($MN)
Table 3 Global Marketing Resource Management (MRM) Market Outlook, By Training, Support, and Maintenance (2016-2026) ($MN)
Table 4 Global Marketing Resource Management (MRM) Market Outlook, By Consulting and Implementation (2016-2026) ($MN)
Table 5 Global Marketing Resource Management (MRM) Market Outlook, By Solutions (2016-2026) ($MN)
Table 6 Global Marketing Resource Management (MRM) Market Outlook, By Planning and Spend Management (2016-2026) ($MN)
Table 7 Global Marketing Resource Management (MRM) Market Outlook, By Performance Management (2016-2026) ($MN)
Table 8 Global Marketing Resource Management (MRM) Market Outlook, By Marketing Reporting and Analytics (2016-2026) ($MN)
Table 9 Global Marketing Resource Management (MRM) Market Outlook, By Marketing Asset Management (2016-2026) ($MN)
Table 10 Global Marketing Resource Management (MRM) Market Outlook, By Creative Production Management (2016-2026) ($MN)
Table 11 Global Marketing Resource Management (MRM) Market Outlook, By Channel Marketing Management (2016-2026) ($MN)
Table 12 Global Marketing Resource Management (MRM) Market Outlook, By Capacity Planning Management (2016-2026) ($MN)
Table 13 Global Marketing Resource Management (MRM) Market Outlook, By Brand and Advertising Management (2016-2026) ($MN)
Table 14 Global Marketing Resource Management (MRM) Market Outlook, By Financial Management (2016-2026) ($MN)
Table 15 Global Marketing Resource Management (MRM) Market Outlook, By Project Management (2016-2026) ($MN)
Table 16 Global Marketing Resource Management (MRM) Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 17 Global Marketing Resource Management (MRM) Market Outlook, By Cloud (2016-2026) ($MN)
Table 18 Global Marketing Resource Management (MRM) Market Outlook, By On-Premises (2016-2026) ($MN)
Table 19 Global Marketing Resource Management (MRM) Market Outlook, By Organization Size (2016-2026) ($MN)
Table 20 Global Marketing Resource Management (MRM) Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2016-2026) ($MN)
Table 21 Global Marketing Resource Management (MRM) Market Outlook, By Large Enterprises (2016-2026) ($MN)
Table 22 Global Marketing Resource Management (MRM) Market Outlook, By End User (2016-2026) ($MN)
Table 23 Global Marketing Resource Management (MRM) Market Outlook, By Travel and Hospitality (2016-2026) ($MN)
Table 24 Global Marketing Resource Management (MRM) Market Outlook, By Manufacturing (2016-2026) ($MN)
Table 25 Global Marketing Resource Management (MRM) Market Outlook, By Public Sector (2016-2026) ($MN)
Table 26 Global Marketing Resource Management (MRM) Market Outlook, By Mining (2016-2026) ($MN)
Table 27 Global Marketing Resource Management (MRM) Market Outlook, By Information Technology (IT) and ITeS (Information Technology Enabled Services) (2016-2026) ($MN)
Table 28 Global Marketing Resource Management (MRM) Market Outlook, By Marketing Agencies (2016-2026) ($MN)
Table 29 Global Marketing Resource Management (MRM) Market Outlook, By Telecommunications (2016-2026) ($MN)
Table 30 Global Marketing Resource Management (MRM) Market Outlook, By Media and Entertainment (2016-2026) ($MN)
Table 31 Global Marketing Resource Management (MRM) Market Outlook, By Healthcare and Life Sciences (2016-2026) ($MN)
Table 32 Global Marketing Resource Management (MRM) Market Outlook, By Energy and Utilities (2016-2026) ($MN)
Table 33 Global Marketing Resource Management (MRM) Market Outlook, By Education (2016-2026) ($MN)
Table 34 Global Marketing Resource Management (MRM) Market Outlook, By Consumer Goods and Retail (2016-2026) ($MN)
Table 35 Global Marketing Resource Management (MRM) Market Outlook, By Construction (2016-2026) ($MN)
Table 36 Global Marketing Resource Management (MRM) Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2016-2026) ($MN)
Table 37 Global Marketing Resource Management (MRM) Market Outlook, By Automotive (2016-2026) ($MN)
Table 38 Global Marketing Resource Management (MRM) Market Outlook, By Apparel (2016-2026) ($MN)
Table 39 North America Marketing Resource Management (MRM) Market Outlook, By Services (2016-2026) ($MN)
Table 40 North America Marketing Resource Management (MRM) Market Outlook, By Solutions (2016-2026) ($MN)
Table 41 North America Marketing Resource Management (MRM) Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 42 North America Marketing Resource Management (MRM) Market Outlook, By Organization Size (2016-2026) ($MN)
Table 43 North America Marketing Resource Management (MRM) Market Outlook, By End User (2016-2026) ($MN)
Table 44 Europe Marketing Resource Management (MRM) Market Outlook, By Services (2016-2026) ($MN)
Table 45 Europe Marketing Resource Management (MRM) Market Outlook, By Solutions (2016-2026) ($MN)
Table 46 Europe Marketing Resource Management (MRM) Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 47 Europe Marketing Resource Management (MRM) Market Outlook, By Organization Size (2016-2026) ($MN)
Table 48 Europe Marketing Resource Management (MRM) Market Outlook, By End User (2016-2026) ($MN)
Table 49 Asia Pacific Marketing Resource Management (MRM) Market Outlook, By Services (2016-2026) ($MN)
Table 50 Asia Pacific Marketing Resource Management (MRM) Market Outlook, By Solutions (2016-2026) ($MN)
Table 51 Asia Pacific Marketing Resource Management (MRM) Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 52 Asia Pacific Marketing Resource Management (MRM) Market Outlook, By Organization Size (2016-2026) ($MN)
Table 53 Asia Pacific Marketing Resource Management (MRM) Market Outlook, By End User (2016-2026) ($MN)
Table 54 South America Marketing Resource Management (MRM) Market Outlook, By Services (2016-2026) ($MN)
Table 55 South America Marketing Resource Management (MRM) Market Outlook, By Solutions (2016-2026) ($MN)
Table 56 South America Marketing Resource Management (MRM) Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 57 South America Marketing Resource Management (MRM) Market Outlook, By Organization Size (2016-2026) ($MN)
Table 58 South America Marketing Resource Management (MRM) Market Outlook, By End User (2016-2026) ($MN)
Table 59 Middle East & Africa Marketing Resource Management (MRM) Market Outlook, By Services (2016-2026) ($MN)
Table 60 Middle East & Africa Marketing Resource Management (MRM) Market Outlook, By Solutions (2016-2026) ($MN)
Table 61 Middle East & Africa Marketing Resource Management (MRM) Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 62 Middle East & Africa Marketing Resource Management (MRM) Market Outlook, By Organization Size (2016-2026) ($MN)
Table 63 Middle East & Africa Marketing Resource Management (MRM) Market Outlook, By End User (2016-2026) ($MN)