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The Global Matcha Tea market is expected to reach $2.69 billion by 2026 growing at a CAGR of 6.7% from 2019 to 2026. Matcha is a high-grade green tea obtained from tencha leaves that is grounded into a fine powder. It contains 137 times more antioxidants than other tea and is, therefore, it has more health benefits for the health-conscious people. Due to high antioxidant content matcha tea also helps in boosting metabolism and also in burning more calories. Factors such as rising demand for organic products, growth in tea production & consumption, and increasing health awareness among consumers are driving the growth of the market. However, high product cost is restraining the growth of the market. Based on the product, the powder segment is going to have a lucrative growth during the forecast period which is attributed to its smooth texture, clean taste and good flavours. The key vendors mentioned are Unilever, Nestlé, Tata Global Beverages Ltd, Sun Time, DoMatcha, Marushichi Seicha, Kissa Tea, Ujimatcha, Mizuba Tea, Ippodo Tea, Encha, Midori Spring, Yanoen, AOI Seicha, ShaoXing Royal Tea, and Marukyu Koyamaen. Grades Covered: • Culinary • Classic • Ceremonial Products Covered: • Instant Premixes • Ready-To-Drink Beverage • Powder • Liqueurs • Matcha Green Tea Beers Production Technologies Covered: • Pan-Fried • Steamed Distribution Channels Covered: • Retail Stores • Supermarket/ Hypermarket • Convenience Stores • Online Sales • Modern Trade • Specialty Stores • Departmental Stores Nature of Raw Materials Covered: • Organic • Conventional Types Covered: • Traditional • Flavoured • Unsweetened • Sweetened Applications Covered: • Personal Care & Cosmetics • Nutraceutical • Food & Beverages Packagings Covered: • Stand Up Pouches • Cartons • Tins • Bulk Bags • Sachets Usages Covered: • Additive-Use • Drinking-Use Flavours Covered: • Herbs • Flowers • Spices Regions Covered: • North America • Europe • Asia Pacific • South America • Middle East & Africa Key Questions Answered in this Report: • How this market evolved since the year 2018 • Market size estimations, forecasts and CAGR for all the segments presented in the scope • Key Market Developments and financials of the key players • Opportunity Analysis for the new entrants • SWOT Analysis of the key players • Fastest growing markets analyzed during the forecast period
1 Market Synopsis
2 Research Outline
2.1 Research Snapshot
2.2 Research Methodology
2.3 Research Sources
2.3.1 Primary Research Sources
2.3.2 Secondary Research Sources
3 Market Dynamics
3.1 Drivers
3.2 Restraints
4 Market Environment
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Matcha Tea Market, By Grade
5.1 Introduction
5.2 Culinary
5.3 Classic
5.4 Ceremonial
6 Global Matcha Tea Market, By Product
6.1 Introduction
6.2 Instant Premixes
6.3 Ready-To-Drink Beverage
6.4 Powder
6.5 Liqueurs
6.6 Matcha Green Tea Beers
7 Global Matcha Tea Market, By Production Technology
7.1 Introduction
7.2 Pan-Fried
7.3 Steamed
8 Global Matcha Tea Market, By Distribution Channel
8.1 Introduction
8.2 Retail Stores
8.3 Supermarket/ Hypermarket
8.4 Convenience Stores
8.5 Online Sales
8.6 Modern Trade
8.7 Specialty Stores
8.8 Departmental Stores
9 Global Matcha Tea Market, By Nature of Raw Material
9.1 Introduction
9.2 Organic
9.3 Conventional
10 Global Matcha Tea Market, By Type
10.1 Introduction
10.2 Traditional
10.3 Flavoured
10.4 Unsweetened
10.5 Sweetened
11 Global Matcha Tea Market, By Application
11.1 Introduction
11.2 Personal Care & Cosmetics
11.3 Nutraceutical
11.4 Food & Beverages
12 Global Matcha Tea Market, By Packaging
12.1 Introduction
12.2 Stand Up Pouches
12.3 Cartons
12.4 Tins
12.5 Bulk Bags
12.6 Sachets
13 Global Matcha Tea Market, By Usage
13.1 Introduction
13.2 Additive-Use
13.3 Drinking-Use
14 Global Matcha Tea Market, By Flavour
14.1 Introduction
14.2 Herbs
14.3 Flowers
14.4 Spices
15 Global Matcha Tea Market, By Geography
15.1 Introduction
15.2 North America
15.3 Europe
15.4 Asia Pacific
15.5 South America
15.6 Middle East & Africa
16 Strategic Benchmarking
17 Vendors Landscape
17.1 Unilever
17.2 Nestlé
17.3 Tata Global Beverages Ltd
17.4 Sun Time
17.5 DoMatcha
17.6 Marushichi Seicha
17.7 Kissa Tea
17.8 Ujimatcha
17.9 Mizuba Tea
17.10 Ippodo Tea
17.11 Encha
17.12 Midori Spring
17.13 Yanoen
17.14 AOI Seicha
17.15 ShaoXing Royal Tea
17.16 Marukyu Koyamaen
List of Data Tables
1 Global Matcha Tea Market Outlook, By Region (2018-2026) ($MN)
2 Global Matcha Tea Market Outlook, By Grade (2018-2026) ($MN)
3 Global Matcha Tea Market Outlook, By Culinary (2018-2026) ($MN)
4 Global Matcha Tea Market Outlook, By Classic (2018-2026) ($MN)
5 Global Matcha Tea Market Outlook, By Ceremonial (2018-2026) ($MN)
6 Global Matcha Tea Market Outlook, By Product (2018-2026) ($MN)
7 Global Matcha Tea Market Outlook, By Instant Premixes (2018-2026) ($MN)
8 Global Matcha Tea Market Outlook, By Ready-To-Drink Beverage (2018-2026) ($MN)
9 Global Matcha Tea Market Outlook, By Powder (2018-2026) ($MN)
10 Global Matcha Tea Market Outlook, By Liqueurs (2018-2026) ($MN)
11 Global Matcha Tea Market Outlook, By Matcha Green Tea Beers (2018-2026) ($MN)
12 Global Matcha Tea Market Outlook, By Production Technology (2018-2026) ($MN)
13 Global Matcha Tea Market Outlook, By Pan-Fried (2018-2026) ($MN)
14 Global Matcha Tea Market Outlook, By Steamed (2018-2026) ($MN)
15 Global Matcha Tea Market Outlook, By Distribution Channel (2018-2026) ($MN)
16 Global Matcha Tea Market Outlook, By Retail Stores (2018-2026) ($MN)
17 Global Matcha Tea Market Outlook, By Supermarket/ Hypermarket (2018-2026) ($MN)
18 Global Matcha Tea Market Outlook, By Convenience Stores (2018-2026) ($MN)
19 Global Matcha Tea Market Outlook, By Online Sales (2018-2026) ($MN)
20 Global Matcha Tea Market Outlook, By Modern Trade (2018-2026) ($MN)
21 Global Matcha Tea Market Outlook, By Specialty Stores (2018-2026) ($MN)
22 Global Matcha Tea Market Outlook, By Departmental Stores (2018-2026) ($MN)
23 Global Matcha Tea Market Outlook, By Nature of Raw Material (2018-2026) ($MN)
24 Global Matcha Tea Market Outlook, By Organic (2018-2026) ($MN)
25 Global Matcha Tea Market Outlook, By Conventional (2018-2026) ($MN)
26 Global Matcha Tea Market Outlook, By Type (2018-2026) ($MN)
27 Global Matcha Tea Market Outlook, By Traditional (2018-2026) ($MN)
28 Global Matcha Tea Market Outlook, By Flavoured (2018-2026) ($MN)
29 Global Matcha Tea Market Outlook, By Unsweetened (2018-2026) ($MN)
30 Global Matcha Tea Market Outlook, By Sweetened (2018-2026) ($MN)
31 Global Matcha Tea Market Outlook, By Application (2018-2026) ($MN)
32 Global Matcha Tea Market Outlook, By Personal Care & Cosmetics (2018-2026) ($MN)
33 Global Matcha Tea Market Outlook, By Nutraceutical (2018-2026) ($MN)
34 Global Matcha Tea Market Outlook, By Food & Beverages (2018-2026) ($MN)
35 Global Matcha Tea Market Outlook, By Packaging (2018-2026) ($MN)
36 Global Matcha Tea Market Outlook, By Stand Up Pouches (2018-2026) ($MN)
37 Global Matcha Tea Market Outlook, By Cartons (2018-2026) ($MN)
38 Global Matcha Tea Market Outlook, By Tins (2018-2026) ($MN)
39 Global Matcha Tea Market Outlook, By Bulk Bags (2018-2026) ($MN)
40 Global Matcha Tea Market Outlook, By Sachets (2018-2026) ($MN)
41 Global Matcha Tea Market Outlook, By Usage (2018-2026) ($MN)
42 Global Matcha Tea Market Outlook, By Additive-Use (2018-2026) ($MN)
43 Global Matcha Tea Market Outlook, By Drinking-Use (2018-2026) ($MN)
44 Global Matcha Tea Market Outlook, By Flavour (2018-2026) ($MN)
45 Global Matcha Tea Market Outlook, By Herbs (2018-2026) ($MN)
46 Global Matcha Tea Market Outlook, By Flowers (2018-2026) ($MN)
47 Global Matcha Tea Market Outlook, By Spices (2018-2026) ($MN)
48 North America Matcha Tea Market Outlook, By Grade (2018-2026) ($MN)
49 North America Matcha Tea Market Outlook, By Product (2018-2026) ($MN)
50 North America Matcha Tea Market Outlook, By Production Technology (2018-2026) ($MN)
51 North America Matcha Tea Market Outlook, By Distribution Channel (2018-2026) ($MN)
52 North America Matcha Tea Market Outlook, By Nature of Raw Material (2018-2026) ($MN)
53 North America Matcha Tea Market Outlook, By Type (2018-2026) ($MN)
54 North America Matcha Tea Market Outlook, By Application (2018-2026) ($MN)
55 North America Matcha Tea Market Outlook, By Packaging (2018-2026) ($MN)
56 North America Matcha Tea Market Outlook, By Usage (2018-2026) ($MN)
57 North America Matcha Tea Market Outlook, By Flavour (2018-2026) ($MN)
58 Europe Matcha Tea Market Outlook, By Grade (2018-2026) ($MN)
59 Europe Matcha Tea Market Outlook, By Product (2018-2026) ($MN)
60 Europe Matcha Tea Market Outlook, By Production Technology (2018-2026) ($MN)
61 Europe Matcha Tea Market Outlook, By Distribution Channel (2018-2026) ($MN)
62 Europe Matcha Tea Market Outlook, By Nature of Raw Material (2018-2026) ($MN)
63 Europe Matcha Tea Market Outlook, By Type (2018-2026) ($MN)
64 Europe Matcha Tea Market Outlook, By Application (2018-2026) ($MN)
65 Europe Matcha Tea Market Outlook, By Packaging (2018-2026) ($MN)
66 Europe Matcha Tea Market Outlook, By Usage (2018-2026) ($MN)
67 Europe Matcha Tea Market Outlook, By Flavour (2018-2026) ($MN)
68 Asia Pacific Matcha Tea Market Outlook, By Grade (2018-2026) ($MN)
69 Asia Pacific Matcha Tea Market Outlook, By Product (2018-2026) ($MN)
70 Asia Pacific Matcha Tea Market Outlook, By Production Technology (2018-2026) ($MN)
71 Asia Pacific Matcha Tea Market Outlook, By Distribution Channel (2018-2026) ($MN)
72 Asia Pacific Matcha Tea Market Outlook, By Nature of Raw Material (2018-2026) ($MN)
73 Asia Pacific Matcha Tea Market Outlook, By Type (2018-2026) ($MN)
74 Asia Pacific Matcha Tea Market Outlook, By Application (2018-2026) ($MN)
75 Asia Pacific Matcha Tea Market Outlook, By Packaging (2018-2026) ($MN)
76 Asia Pacific Matcha Tea Market Outlook, By Usage (2018-2026) ($MN)
77 Asia Pacific Matcha Tea Market Outlook, By Flavour (2018-2026) ($MN)
78 South America Matcha Tea Market Outlook, By Grade (2018-2026) ($MN)
79 South America Matcha Tea Market Outlook, By Product (2018-2026) ($MN)
80 South America Matcha Tea Market Outlook, By Production Technology (2018-2026) ($MN)
81 South America Matcha Tea Market Outlook, By Distribution Channel (2018-2026) ($MN)
82 South America Matcha Tea Market Outlook, By Nature of Raw Material (2018-2026) ($MN)
83 South America Matcha Tea Market Outlook, By Type (2018-2026) ($MN)
84 South America Matcha Tea Market Outlook, By Application (2018-2026) ($MN)
85 South America Matcha Tea Market Outlook, By Packaging (2018-2026) ($MN)
86 South America Matcha Tea Market Outlook, By Usage (2018-2026) ($MN)
87 South America Matcha Tea Market Outlook, By Flavour (2018-2026) ($MN)
88 Middle East & Africa Matcha Tea Market Outlook, By Grade (2018-2026) ($MN)
89 Middle East & Africa Matcha Tea Market Outlook, By Product (2018-2026) ($MN)
90 Middle East & Africa Matcha Tea Market Outlook, By Production Technology (2018-2026) ($MN)
91 Middle East & Africa Matcha Tea Market Outlook, By Distribution Channel (2018-2026) ($MN)
92 Middle East & Africa Matcha Tea Market Outlook, By Nature of Raw Material (2018-2026) ($MN)
93 Middle East & Africa Matcha Tea Market Outlook, By Type (2018-2026) ($MN)
94 Middle East & Africa Matcha Tea Market Outlook, By Application (2018-2026) ($MN)
95 Middle East & Africa Matcha Tea Market Outlook, By Packaging (2018-2026) ($MN)
96 Middle East & Africa Matcha Tea Market Outlook, By Usage (2018-2026) ($MN)
97 Middle East & Africa Matcha Tea Market Outlook, By Flavour (2018-2026) ($MN)